An independent review of your paid social: audiences and structure, creative performance, tracking, and the real contribution social makes to sales. Covers Meta (Facebook and Instagram), TikTok and LinkedIn.
Priced by the number of platforms and ad accounts. Confirmed before any work begins.
| Platforms | Guide price |
|---|---|
| One platform | from £2,000 |
| Two platforms | from £3,000 |
| Three or more | quoted after review |
Every Social Ads Audit comes with three things, as standard.
Someone who runs paid social day to day owns your audit end to end.
Clear findings for each platform, with creative, audience and tracking recommendations in priority order.
A call to talk through the findings and decide what to change first.
The places paid social budgets quietly leak.
Hooks, formats and messaging reviewed for what is working, what is tired, and what to test next.
Prospecting, retargeting and lookalike audiences checked for overlap, exclusions and wasted reach.
Browser tags and server-side events checked for gaps, duplicates and missing conversion data.
Frequency and click-through trends reviewed to spot creative that has run its course.
Budget split across awareness, consideration and conversion checked against your goals.
Platform-reported results compared with analytics and actual sales, so you know what social really delivers.
An honest steer, so you only pay for what will help.
From enquiry to written report, in five stages.
Once you've been in touch, we arrange an introduction call with your dedicated consultant and set up secure, read-only access to your ad accounts, plus your analytics where it helps.
Campaign structure, audiences, exclusions and budgets reviewed platform by platform.
Creative performance analysed by format, hook and audience, with fatigue and testing gaps flagged.
Events, conversion definitions and reporting checked, and platform numbers compared with analytics and sales data.
A written report with prioritised recommendations, followed by a call to walk through it and answer questions.
Email us your account details and we'll tell you honestly whether an audit will help. No obligation.
Meta (Facebook and Instagram), TikTok and LinkedIn. If you advertise elsewhere, such as Pinterest, Snapchat or Reddit, email us and we'll tell you whether we can cover it.
Yes. We ask for read-only access, usually through your business manager or equivalent, so we can review the account without changing anything.
We compare what each platform reports with your analytics and sales data, and explain the gap. Attribution is never perfect, but you'll know how much weight to put on each number.
No. The audit tells you what to test and why. Producing ads is a separate job that you or your creative team can take forward.
Optional, fixed-scope support if you would like a hand acting on the findings. No open-ended retainer.
Email us your platform and monthly spend. We'll confirm the right scope and a start date.