Independent audits with no retainer attached.Request a quote
For Amazon sellers and brands

Amazon Ads Audit

An independent review of your Amazon advertising: campaign structure, ACoS against real margin, search terms, and the listing and Buy Box factors that decide whether ad clicks turn into sales.

INDICATIVE PRICING
from £2,500 + VAT

Priced by marketplace and catalogue size. The UK marketplace is covered as standard; others on request. Confirmed before any work begins.

CatalogueGuide price
Up to 50 ASINsfrom £2,500
50 to 500 ASINsfrom £3,500
500+ ASINs or multiple marketplacesquoted after review
Request a quote

What's included

Every Amazon Ads Audit comes with three things, as standard.

Dedicated Amazon Ads consultant

Someone who works marketplace advertising day to day owns your audit end to end.

£

Marketplace-specific report

Findings framed around ACoS, margin and listing performance, not generic PPC metrics.

Follow-up consultation

A call to walk through the findings and agree what to act on first.

What we look at

The factors that decide whether Amazon ad spend earns its keep.

Sponsored Products Sponsored Brands Sponsored Display

Campaign structure

Sponsored Products, Brands and Display reviewed for structure, targeting types and budget allocation.

ACoS vs. break-even

ACoS against margin

ACoS and TACoS read against your real margin, so you know which products you can afford to push.

Keep Keep Exclude Exclude

Search terms and negatives

Customer search terms reviewed for winners to promote and waste to exclude.

Buy now

Listing quality

Titles, images, bullets, pricing and reviews checked for what helps and hurts conversion after the click.

Buy Box £24.99 Add to basket low stock

Buy Box and stock

Buy Box share, stock levels and pricing checked, because ads on a listing that has lost the Buy Box burn budget.

Content and reviews

Enhanced content, ratings and review trends assessed for their effect on conversion.

Is this the right audit for you?

An honest steer, so you only pay for what will help.

A good fit if…

  • You sell on Amazon and spend on Sponsored Ads but ACoS keeps creeping up
  • You have many products and no clear campaign structure
  • You are not sure which products are profitable once ads and fees are counted
  • You are a Seller Central or Vendor Central account looking for an outside view

Probably not the right audit if…

  • You don't sell on Amazon (the Ecommerce PPC Audit covers your own site)
  • You want listings written or photographed (we flag the problems, we don't produce the content)
  • You want your account run for you (the audit is a review and a plan, not a management service)

How the audit runs

From enquiry to written report, in five stages.

Introduction call and access

Once you've been in touch, we arrange an introduction call with your dedicated consultant and set up secure, read-only access to your Amazon Ads account and relevant reports.

Structure and targeting review

Campaign types, naming, match types and targeting reviewed, with budgets mapped to your best and worst products.

Search term and keyword analysis

Customer search terms analysed for what to scale, what to cut and which keywords you are missing.

Margin, listing and Buy Box review

ACoS read against margin, and listings checked for the conversion factors that sit outside the ads themselves.

Report and walkthrough

A written report with prioritised recommendations, followed by a call to walk through it and answer questions.

Not sure this is the right fit?

Email us your account details and we'll tell you honestly whether an audit will help. No obligation.

Ask us first

Common questions

Is PPC Audits connected to Amazon?

No. We are an independent consultancy. Amazon and related names belong to their owners and are used here only to describe what we audit.

Do you cover Seller Central and Vendor Central?

Yes, tell us which you use when you email and we'll confirm scope. The access we need differs slightly between the two.

Will you look at my listings as well as the ads?

Yes, because listing quality decides whether clicks convert. We'll tell you what to change, but we don't write or photograph listings.

Which marketplaces do you cover?

The UK marketplace is covered as standard. If you sell on other marketplaces, ask us and we'll confirm.

After your audit

Optional, fixed-scope support if you would like a hand acting on the findings. No open-ended retainer.

Diverse team collaborating around a table in a modern office

Why choose PPC Audits

UK account manager

  • UK buying behaviour
  • Local competition insight
  • Same working hours
  • Clear, direct communication

Strategy insights

  • A detailed strategic report
  • A prioritised action plan
  • Commercial, not just platform, insight
  • A live walkthrough session

Support after delivery

  • Questions answered directly
  • Execution support if you need it
  • Strategy kept aligned to your goals
  • No disappearing after the invoice

Ready to see what Amazon is really costing you?

Email us your platform and monthly spend. We'll confirm the right scope and a start date.