Perfect for ecommerce brands looking to scale. An ecommerce PPC audit is built around how online retailers actually make money — product-level performance, blended ROAS, and margin, not just clicks and impressions.
Final price depends on catalogue size, account complexity and monthly spend — confirmed before any work begins.
| Monthly spend | Guide price |
|---|---|
| Under £10k / month | from £5,000 |
| £10k+ / month | quoted after review |
Every Ecommerce PPC Audit comes with three things, as standard.
Someone who works ecommerce accounts day to day owns your audit end to end.
Findings framed around product performance, feed quality and profitability, not generic PPC metrics.
A call to walk through the findings and agree what to act on first.
Beyond the standard PPC checklist.
Titles, categorisation and attributes checked for what's driving, or blocking, Shopping impressions.
Campaign structure reviewed for cannibalisation between Shopping, Performance Max and Search.
Return on ad spend read against real product margin, not a target ROAS set once and never revisited.
Budget checked across bestsellers, mid-tail and long-tail products for where spend is earning its keep.
Bid and budget patterns checked against UK seasonal demand, from Black Friday to the January sales.
Product and category pages reviewed for the friction points costing you sales after the click.
From enquiry to bespoke report, in five stages.
Once you've been in touch, we arrange an introduction call with your dedicated ecommerce consultant and set up secure, read-only access to your account and product feed.
Competitive keyword research and long-tail opportunity mapping, alongside a review of feed structure and how well titles and attributes are working for Shopping and Performance Max.
Product and category pages assessed for relevance, quality, and conversion friction, benchmarked against competitors bidding on the same products.
Performance read against customer lifetime value and repeat purchase rate, with audience segmentation recommendations. Conversion tracking and attribution reviewed to confirm ROAS is being measured accurately across the catalogue.
A detailed recommendations report covering growth opportunities and feed or product-page improvements, followed by a call to talk through the report and answer questions.
Email us your account details and we'll tell you honestly whether an audit will help. No obligation.
The straightforward answer to a question we hear often.
Many agencies offer free PPC audits because they want to win your business. The free audit works as a lead-generation tool, which can incentivise making problems look worse than they are to secure the account. That approach leads to inflated claims and, over time, erodes trust.
A thorough ecommerce audit means going through account structure, feed quality, and product-level performance against your business goals. A quick, free audit can't provide that level of detail. We invest the time needed to make the audit comprehensive and specific to your catalogue.
Charging for the audit lets us dedicate proper resource to a thorough analysis focused on actionable insight — quality over quantity, aimed at equipping you to improve profitability, not just traffic.
A paid audit is a partnership built on transparency. Our evaluations are unbiased and grounded in understanding your catalogue and margins, not an ulterior motive. If we think we can improve your campaigns, we'll say so — and if your current setup is solid, we'll tell you that too.
A free audit might surface a few surface-level points, but it rarely has the depth to drive real change. A paid audit gives you a detailed, actionable roadmap for scaling profitably over the long run.
Optional, fixed-scope support if you would like a hand acting on the findings. No open-ended retainer.
Email us your platform and monthly spend — we'll confirm the right scope and a start date.