Find the leaks. Fix the waste. Grow faster. A dedicated UK consultant reviews your Google Ads or Microsoft Ads account and hands you a plain-English report — no retainer attached.
Real audit, real findings
01 / The Approach
Free audits from agencies are built to win your retainer. They skim the surface, flag a handful of obvious issues, and stop there. Ours go into ad groups, search terms, and individual ads, so what lands in your inbox is something you can actually act on.
No two accounts are alike, which is why we run separate audit packages for brochure/lead-gen sites and for ecommerce — tailored to how each business actually measures success.
02 / Who It's ForIf you're spending on Google Ads or Microsoft Ads and haven't had an outside pair of eyes on the account in a while, an audit tells you — clearly — what's working, what's leaking budget, and what to fix first.
Suitable whether your PPC is run in-house, by an agency, or by a freelancer. We report on the account, not on anyone's performance review.
Four areas where accounts quietly lose money. Every audit goes through all of them.
Which searches earn their keep, and which are quietly burning budget.
See what's coveredRelevance, testing and the Quality Score drivers behind your cost per click.
See what's coveredWhether conversions are measured accurately, so decisions rest on real numbers.
See what's coveredRelevance and friction on the page, after the click you paid for.
See what's coveredSix things most free reviews skip.
Underperforming ads and keywords identified individually, so adjustments target the right place first.
Wasted spend uncovered at ad-group and search-term level, so budget gets reallocated to what already works.
Every finding comes with a recommendation attached — not just a list of problems.
Audience and targeting settings assessed against who's actually converting, not just who's clicking.
A view of how your campaigns stack up against the competitors bidding in the same auctions.
Landing pages and ad copy reviewed for the drop-off points that are costing you sales or leads.
It's a three-step process, start to finish.
Email us with your monthly spend and platform (Google Ads or Microsoft Ads). We'll confirm the right audit package and timeline, and match you with a dedicated consultant.
Your consultant works through campaigns, ad groups, keywords, ad copy, tracking, and landing pages, and compiles a full report. This typically takes 7–10 days.
You receive the audit as a written report, followed by a consultation call to talk through the findings and agree what to prioritise.
An audit works best when its fee is small next to what you spend. A rough guide, with prices confirmed before any work begins.
Start with a fast, fixed-price check of your account for the biggest leaks and quick wins.
A full review of keywords, ads, structure, tracking and landing pages, with a written report and call.
Feed, Shopping, Performance Max and margin-aware ROAS, or a focused Shopping or Amazon review.
Our two core packages, priced by account type. Specialist audits follow below.
Best for accounts spending £3,000+ a month. Spending less? Start with a Health Check
For ecommerce brands looking to scale
Focused reviews for specific channels and problems. Email us if you're not sure which fits.
Feed, Merchant Center and Performance Max, read against real profit.
See the auditMeta, TikTok and LinkedIn: creative, audiences, tracking and attribution.
See the auditCampaign structure, ACoS against margin, and the listing factors behind it.
See the auditA fast, fixed-price check that finds the biggest leaks and quick wins.
See the auditMessage match, mobile, speed and forms on the pages your clicks land on.
See the auditMost accounts have some. Choose your spend and a waste level you think is realistic, and see the yearly cost. It's an illustration, not a prediction.
of ad spend a year at those assumptions.
Check my accountIllustrative only. The waste percentage is your assumption, not a finding or a promise.
The most common ones, answered straight.
Free audits are designed to win retainers. They typically highlight surface-level issues, focus only on platform metrics, and avoid deeper commercial analysis.
Ours are independent and commercially driven. We assess:
We don't sell management contracts off the back of fear. We deliver strategic clarity for decision-makers.
Every audit is scoped to the account first — monthly spend, platform mix, and complexity all affect the work involved. Rather than a generic checkout, we ask you to send us a short enquiry so we can confirm the right package and timeline before anything is booked in.
Once your consultant has account access, the review typically takes 7–10 days, followed by a consultation call to walk through the findings together.
Google Ads and Microsoft Ads. If you're running paid social alongside these and want it covered in the same conversation, mention it when you email us.
Tell us your platform and monthly spend — we'll come back with the right package and a start date.