A comprehensive review of your pay-per-click campaigns, built for accounts spending £3,000 or more a month. We go past the platform dashboard and into ad groups, individual ads, and campaign structure to find what's actually costing you conversions.
Final price depends on account complexity and monthly spend — confirmed before any work begins.
| Monthly spend | Guide price |
|---|---|
| Under £3k / month | Health Check from £750 |
| £3k to £10k / month | from £3,000 |
| £10k+ / month | quoted after review |
Every PPC Audit comes with three things, as standard.
One person owns your audit from first call to final report — not a rotating team.
A written document covering structure, keywords, ad copy, tracking, and landing pages.
A call to walk through the findings and agree what to act on first.
Not just the campaign total — every ad group, down to individual keywords.
From enquiry to bespoke report, in five stages.
Once you've been in touch, we arrange an introduction call with your dedicated consultant and set up secure, read-only access to your account.
Competitive keyword research and long-tail opportunity mapping, so you can target more specific, less contested search queries. Ad copy is reviewed beyond basic relevance, including quality score and how it could be improved.
We examine landing pages for relevance, quality, and user experience, and benchmark your ad copy and positioning against competitors bidding in the same auctions.
Performance metrics are read against customer lifetime value, with detailed audience segmentation and targeting recommendations. We also review your conversion tracking setup and attribution model to confirm campaign results are being measured accurately.
You receive a detailed recommendations report identifying growth opportunities, plus website content suggestions to support campaign performance. We then schedule a call to talk through the report and answer questions.
Email us your account details and we'll tell you honestly whether an audit will help — no obligation.
The straightforward answer to a question we hear often.
Many agencies offer free PPC audits because they want to win your business. The free audit works as a lead-generation tool, which can incentivise making problems look worse than they are to secure the account. That approach leads to inflated claims and, over time, erodes trust.
A thorough PPC audit takes real time and expertise — an in-depth look at account structure, campaign performance, and alignment with your business goals. A quick, free audit can't provide that level of detail. We invest the time needed to make the audit comprehensive and specific to your account.
Charging for the audit lets us dedicate proper resource to a thorough analysis focused on actionable insight — quality over quantity, aimed at equipping you to improve your PPC strategy.
A paid audit is a partnership built on transparency. Our evaluations are unbiased and grounded in understanding your account, not an ulterior motive. If we think we can improve your campaigns, we'll say so — and if your current setup is solid, we'll tell you that too.
A free audit might surface a few surface-level points, but it rarely has the depth to drive real change. A paid audit gives you a detailed, actionable roadmap for improving PPC performance over the long run.
Optional, fixed-scope support if you would like a hand acting on the findings. No open-ended retainer.
Email us your platform and monthly spend — we'll confirm the right scope and a start date.