Privacy & Cookies Policy

Last updated: [DATE]

Who we are

PPC Audits is a trading name of [COMPANY NAME LTD] ("we", "us"), [registered in England and Wales no. 00000000, registered office ADDRESS]. You can contact us at support@ppcaudits.co.uk. We are the data controller for the personal data described here. ICO registration number: [ICO NUMBER, or delete if not required].

What we collect

• Enquiry form: your name, email address, company or website, and the details you choose to give us about your advertising account, spend and goals.
• Emails you send us: the content of the message and your contact details.
• Website usage (only if you accept analytics cookies): pages visited, device and browser type, approximate location, and how you arrived at the site.

Why we use it, and our lawful basis

• To reply to your enquiry and provide a quote. Basis: taking steps at your request before a contract, and our legitimate interest in responding to enquiries.
• To deliver an audit you have asked for. Basis: performing our contract with you.
• To understand how the website is used and improve it. Basis: your consent, given through the cookie banner.
• To meet legal and accounting obligations. Basis: legal obligation.

We do not sell your data and we do not use it for automated decision-making.

Who we share it with

We use service providers to run the website and handle enquiries, including our form-handling service (FormSubmit), our email provider, our website host, and Google Analytics if you accept analytics cookies. They process data on our behalf. [Confirm and list your actual providers]

International transfers

Some providers are based outside the UK. Where personal data is transferred, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or the UK Extension to the EU-US Data Privacy Framework. [Confirm the transfer mechanism for each provider]

How long we keep it

Enquiries that do not lead to work are kept for [e.g. 24 months]. Client records are kept for [e.g. 6 years] to meet accounting and legal requirements. Analytics data is kept for the period set in our analytics settings ([e.g. 14 months]).

Your rights

Under UK data protection law you can ask to access, correct, delete or restrict your data, object to our use of it, and ask for it in a portable format. You can withdraw cookie consent at any time using "Cookie settings" in the footer. To exercise a right, email us. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Cookies

This website does not set any non-essential cookies unless you accept them. If analytics is switched on, we show a cookie banner and only load Google Analytics after you accept. We store your choice in your browser's local storage so we don't ask again each visit. You can change it at any time using "Cookie settings" in the footer.

Changes

We may update this policy and will change the date above when we do.