Independent audits with no retainer attached.Request a quote
For retailers running Google Shopping

Google Shopping Audit

A focused review of the part of your account that sells products: Merchant Center, the product feed, Shopping and Performance Max campaigns, and whether the spend is earning profit, not just revenue.

INDICATIVE PRICING
from £2,500 + VAT

Final price depends on catalogue size and the number of Shopping and Performance Max campaigns. Confirmed before any work begins.

Catalogue sizeGuide price
Under 1,000 productsfrom £2,500
1,000 to 10,000 productsfrom £3,000
10,000+ productsquoted after review
Request a quote

What's included

Every Google Shopping Audit comes with three things, as standard.

Dedicated Shopping specialist

Someone who works Shopping and Performance Max accounts day to day owns your audit end to end.

£

Feed and campaign report

Findings ranked by revenue and margin impact, with feed fixes you can hand straight to a developer or feed tool.

Walkthrough call

A call to talk through the findings and agree what to act on first.

What we look at

The checks that decide whether Shopping makes you money.

Approved Approved No GTIN

Feed quality

Titles, GTINs, categories and attributes checked for what is helping, or blocking, your impressions.

Feed ApprovedLimitedDisapproved

Merchant Center diagnostics

Disapprovals, limited items and account-level warnings reviewed and put in priority order.

Search Shopping PMax overlap

Shopping vs. Performance Max

Structure checked for overlap and cannibalisation, and for where Performance Max is hiding results.

Keep Keep Exclude Exclude

Search terms and negatives

The queries triggering your products reviewed for waste, with negative keyword recommendations.

TargetROAS MarginProfit break-even

Profit, not just ROAS

Return on ad spend read against real product margin, not a target set once and never revisited.

You Rival A Rival B market price

Price competitiveness

Your prices read against the market, using the benchmark data Google provides where it is available.

Is this the right audit for you?

An honest steer, so you only pay for what will help.

A good fit if…

  • You spend on Shopping or Performance Max and aren't sure it is profitable
  • Your feed comes from a platform plugin or feed tool and has never been properly reviewed
  • Reported ROAS looks healthy but profit doesn't
  • You have migrated platform, changed feed tool or restructured the catalogue recently

Probably not the right audit if…

  • You don't sell physical products online (a standard PPC Audit will serve you better)
  • You want a view across every channel and your product pages (the Ecommerce Audit covers that)
  • Your ad spend is very small and you want a quick sense-check (try the PPC Health Check)

How the audit runs

From enquiry to written report, in five stages.

Introduction call and access

Once you've been in touch, we arrange an introduction call with your dedicated consultant and set up secure, read-only access to your Google Ads account and Merchant Center.

Feed and Merchant Center review

We examine the feed Google actually receives: titles, identifiers, categories, attributes and any disapprovals or warnings.

Campaign structure and Performance Max

Shopping, Performance Max and Search reviewed together for overlap, asset-group quality, and how budget is split across the catalogue.

Profitability and tracking

Performance read against margin, with conversion tracking and attribution checked so that the ROAS you see can be trusted.

Report and walkthrough

A written report with prioritised recommendations, followed by a call to walk through it and answer questions.

Not sure this is the right fit?

Email us your account details and we'll tell you honestly whether an audit will help. No obligation.

Ask us first

Common questions

How is this different from the Ecommerce PPC Audit?

The Ecommerce PPC Audit reviews your whole ecommerce account, including Search, tracking and product pages. The Google Shopping Audit goes deeper on the feed, Merchant Center and Shopping and Performance Max only. If you want a view across every channel, choose the Ecommerce Audit.

Will you change anything in my account?

No. We work with read-only access and give you recommendations. You or your team can implement them, or we can help if you ask.

Which feed tools do you work with?

Whether your feed comes from your platform's built-in Google channel, a feed management tool or a custom file, we review what Google actually receives and tell you what to change.

Do you offer a discount if I want both audits?

Email us your set-up. If both audits make sense for your account, we'll quote them together.

After your audit

Optional, fixed-scope support if you would like a hand acting on the findings. No open-ended retainer.

Diverse team collaborating around a table in a modern office

Why choose PPC Audits

UK account manager

  • UK buying behaviour
  • Local competition insight
  • Same working hours
  • Clear, direct communication

Strategy insights

  • A detailed strategic report
  • A prioritised action plan
  • Commercial, not just platform, insight
  • A live walkthrough session

Support after delivery

  • Questions answered directly
  • Execution support if you need it
  • Strategy kept aligned to your goals
  • No disappearing after the invoice

Ready to see what your products are really earning?

Email us your platform and monthly spend. We'll confirm the right scope and a start date.