If you pay for Google Ads in Wigan, you're bidding against bigger Manchester and Liverpool firms for a catchment that stops at the borough boundary. An independent audit shows where the money is going, and what to change first.
Audits are carried out remotely by a Manchester-based consultant, with a walkthrough call to talk through the findings.
Request a quoteWigan is big enough to support plenty of local advertisers and small enough that the same few searches decide who gets the call. A plumber in Standish, a solicitor on Standishgate, a caterer in Leigh and a haulage firm near the M6 are all fighting for a handful of valuable queries, and each click can cost more than the margin on a small job.
Most local accounts leak in the same ways. Location settings that reach too far or not far enough, broad keywords that pull in jobs and DIY searches, budgets that run out before the afternoon, and call tracking that counts every ring as a win. None of these is hard to fix once you can see it.
That's what the audit is for. We go through your account, rank the problems by what they cost, and give you a written plan you can act on yourself, hand to your agency, or ask us to help with.
The things that matter most when your customers are within a few miles.
Wigan sits between Manchester, Bolton, St Helens and Preston. We check whether your location settings capture the WN postcodes you serve and stop paying for clicks from towns you can't reach.
Local searches attract jobs, courses, free advice and DIY queries. We list the ones costing you money and the negative keywords that remove them.
Many Wigan trades and services win work by phone. We check whether calls are tracked, and whether you can tell a booked job from a wrong number.
Larger Greater Manchester firms bid on Wigan searches too. We look at who you really meet in the auction and where a smaller local budget can still win.
We check whether the daily budget is exhausted before the busiest hours, so the best searches are paid for and the quiet ones don't eat the day's money.
A Wigan visitor wants to know you work near them. We review whether your page says so, and whether the phone number or form is easy to find.
An honest steer before you spend anything.
Prices are a guide and confirmed in writing before any work begins.
A fast check of the biggest leaks and quick wins in your account.
A full review of keywords, ads, structure, tracking and landing pages.
Feed, Shopping and Performance Max checked against real margin.
Use the short form: your platform, rough monthly spend and what you sell. We reply within one business day.
You'll know the scope and the cost before you commit to anything.
Your consultant reviews the account with read-only access, then talks you through what to fix first.
It depends on your spend. If you're paying a few hundred pounds a month, a full audit may cost more than it saves, and the PPC Health Check is the better starting point. The bigger your monthly spend, the faster an audit pays for itself.
No. Audits are done remotely with read-only access to your account. We're based in Manchester, so we know the area, and if you'd rather meet in person, ask and we'll see what we can arrange.
Yes. Leigh, Standish, Ashton-in-Makerfield, Hindley, Orrell and the other towns around Wigan are all covered, along with nearby St Helens, Bolton, Chorley and Skelmersdale.
Only if that's the honest answer. Our job is to show you what is working, what isn't and what to change. If your account is already in good shape, we'll tell you.
Send us your platform and monthly spend. We'll confirm the right scope and a fixed price.